Hey there, marketer! Let’s talk about 2025. Budgets are shrinking, tech is evolving at lightning speed, and the pressure to do more with less is very real. But don’t worry—I’ve got your back. To crush it this year, we need to focus on some key strategies that’ll help us maximize impact without breaking the bank.
Here’s what we’ll cover:
- How employee-generated content (EGC) can make your brand shine.
- Why collaborating with clients and customers is a game-changer.
- The rise of zero-click marketing and what it means for SEO.
- Why video content is still king (and how to leverage it).
- How pushing creative boundaries will keep your brand authentic and fresh.
Ready? Let’s dive in!
1. Let Your Team Shine with Employee-Generated Content
You know who your secret marketing weapon is? Your employees! Seriously, content shared by employees gets 8x more engagement than content shared by your brand’s official accounts. Plus, people trust people—90% of consumers trust recommendations from individuals they know.
Take Adobe as an example.
https://www.instagram.com/reel/C-szgYyNT-S/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Their #AdobeLife campaign encourages employees to share their work experiences on social media, giving potential hires and customers an authentic peek into their culture. This strategy has boosted Adobe’s employer brand and created a genuine connection with their audience.
Elissa Doyle, our Content Director and Marketing Manager, adds: “The magic of EGC is that it humanizes your brand in a way no ad campaign ever could. Your employees’ stories are your greatest untapped resource—let them lead the way.”
Encourage your team to share behind-the-scenes moments, success stories, or even just fun snippets of their day. Think LinkedIn posts, Instagram Stories, and authentic snapshots of your company culture. When your employees share, their networks listen. It’s a win-win and costs practically nothing.
2. Team Up with Your Clients and Customers
Let’s face it—your customers and clients are some of your biggest advocates. Why not get them involved? Whether it’s through testimonials, case studies, or social media shoutouts, co-creating content with them can do wonders for your brand.
Here’s a stat for you: 79% of people say user-generated content (UGC) has a huge impact on their buying decisions. That’s huge! Take a page from Starbucks or GoPro’s playbook and invite your customers to share their stories, photos, or videos featuring your brand. Not only does it create buzz, but it also fosters a sense of community. Everyone loves feeling like they’re part of something bigger.
Our sister company, Geonet Properties invites our clients and investors to share their experiences with us, and it does wonder to build a passionate community of like-minded individuals.
Elissa’s take: “Your audience craves connection. By involving clients and customers in your content, you’re not just showcasing your brand—you’re building trust and loyalty in a way that feels organic.”
3. Master the Art of Zero-Click Marketing
Okay, let’s talk about a big shift in the SEO world: zero-click searches. Did you know that only 37.4% of Google searches in the U.S. and 36% in the EU actually lead to website clicks? Yeah, it’s wild. Google’s new SERP features, like rich snippets and local packs, are changing the game.
So, how do you stay visible? Optimize for those SERP features! Use schema markup to make your content pop in search results. And don’t forget to provide quick, clear answers to common questions related to your keywords. Even if people don’t click, your brand stays top-of-mind. It’s about playing the long game here.
Basically, SEO writers needs to creates content with high-value keywords and schema markup. By optimizing their content for rich snippets and featured answers, they’ve positioned themselves as a trusted source for SEO tools and insights without depending solely on clicks.
4. Go Big on Video Content
If you haven’t jumped on the video bandwagon yet, now’s the time. Short-form videos and live streams are still reigning supreme. Platforms like TikTok, Instagram Reels, and YouTube Shorts are where the magic happens. And get this: by the end of 2025, video content will make up 82% of all internet traffic. Yep, you read that right—82%!
Experiment with different video types: live Q&A sessions, quick how-tos, or even day-in-the-life snippets. People love relatable, authentic content. Plus, videos are a fantastic way to showcase your brand’s personality and connect with your audience on a deeper level.
https://www.tiktok.com/@duolingo/video/7462463670447082794
Take a cue from brands like Duolingo. Their hilarious and quirky TikTok videos have turned a language-learning app into a cultural phenomenon.
5. Get Creative and Have Fun with It
Here’s the deal—creativity is your secret sauce. Don’t be afraid to test out new ideas, whether it’s bold storytelling, quirky visuals, or interactive content. Want to know a little secret? According to a 2023 study by Sprout Social, 86% of consumers want brands to be authentic and transparent in their messaging.
Remember Wendy’s on Twitter? Their sassy, no-holds-barred tone has set them apart in the fast-food industry.
https://x.com/Wendys/status/1879984832446623928
A/B test different voices, styles, and formats to see what clicks with your audience. And don’t forget to highlight the things your brand stands for, like sustainability or social impact. When people trust your brand, they’ll keep coming back for more.
Alditama, Geonet’s Social Media Manager, says it best: “Creativity is your megaphone in a noisy world. Be bold, stay authentic, and take risks—because that’s what makes your brand truly unforgettable.”
Final Thoughts
And there you have it! Digital marketing in 2025 isn’t just about keeping up—it’s about leading the way with bold, authentic strategies that connect with your audience on a deeper level. Whether it’s empowering your employees to share their stories, collaborating with your customers to create meaningful content, or staying ahead of SEO trends, this is your chance to set your brand apart.
So, roll up your sleeves and dive in with confidence. Keep experimenting, stay authentic, and let your creativity shine. This year is packed with opportunities, and you have everything it takes to make it unforgettable. Here’s to a game-changing 2025—let’s make it your best year yet!
