Fresh Faces Cosmetic Medicine

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Client Profile

Fresh Faces Cosmetic Medicine is a leading beauty clinic in Perth owned by Dr. Ilan Josephs. He is a highly trained and certified Master Injector and the Australasian regional trainer for Silhouette Soft thread lifting technology. With his love and passion for cosmetic medicine, coupled with extensive experience and expertise, Dr. J continues to help his clients achieve fresh faces, naturally.

The Challenge

As a small business owner, Dr J was working with different contractors for social media, website maintenance and advertising. Managing marketing and contractors while also running his practice was time consuming, frustrating, and inefficient. Coming out of COVID lockdowns, he needed to jump-start bookings and cash flow, and promote two new high-end services - threadlifting and TruSculpt Body Contouring.

Our Solution

We believe that all forms of marketing should work together, seamlessly. We launched a full-service, omni-present marketing campaign to build brand awareness and generate bookings. Geonet was Dr J’s “one-stop-shop” for marketing, which made it easy to launch specials and promos, and communicate to his followers.

Video & Motion Graphic content for website, social media and YouTube, with Dr. J interviews, popular treatments and Before & Afters

Social Media organic content on Facebook and Instagram, with a content plan that included posts on services, Before & Afters, video with Dr. J and lifestyle posts

Social media ads for thread lifting and Body Contouring, with Facebook forms for automatic lead generation

Google PPC for the most popular, most searched treatments in Perth

SEO - full content plan and writing over 11,000 words of text for the most searched treatments

Bi-Monthly Newsletters and SMS blasts

The Results

The Geonet campaign launched in November 2020, and with optimization in Q1 2021, generated the following results from 1 January - 31 March:

ffcm-results

Facebook Advertising: 6 visually-engaging ads

  • A total of 83,765 impressions, at $6.57 cost per lead, (19.99% better than the beauty industry benchmark).
  • 422 leads, with 255 from those leads being specifically for Thread lifting and Body Contouring.

Website traffic from PPC, SEO and Facebook click-to-website

  • Goal Completions (Contact Us or Book Now): 423
  • Local SEO Page 1 ranking on Google for keywords related to Tear Trough Fillers, and collagen Lip Fillers

Sales

From January until March 2021, FFCM earned $228,741, compared to $106,489 in the same period of time last year.

Get Started

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