McLaren Real Estate
McLaren Real Estate (MRE) is a boutique real estate agency that has been operating in the Macarthur, NSW region for 7 years. This agency is owned and operated by Lincon McLaren, who has lived in Macarthur for over 40 years. Lincon has invested in skilled personnel; he has a dedicated, passionate team who are local experts in buying or selling homes.
Before joining Geonet in 2020 MRE wanted to increase the number of listings for the agency, with current numbers around 1-2 new listings per week, about 5% of the market share.
Geonet launched a full-service marketing strategy promoting MRE as dedicated local experts, and the top choice for selling homes and property in the greater Macarthur region. Three main focuses of our strategy were as follows:
Added a page for how to List/Sell Your Property with MRE - We upgraded their website content, and designed a page detailing all the benefits of listing or selling your home with MRE. https://www.mclarenrealestate.com.au/list-your-property/
Google PPC was the strongest tool to help MRE reach home buyers and sellers in the region. Why?
- High search volume - For keyword searches in the region, there were over 4500 searches in a month.
- Heavy competition - there are more than 20 real estate agents operating in that same area.
We developed ads for top search terms and suburbs with dedicated landing pages, Buyers and Sellers Guides and immediate calls to action.
Paid Social Media Advertising and Retargeting
We combined paid social media advertising and retargeting with high quality graphic carousels and videos, dedicated to selling homes and property. Two dedicated campaigns from the client were
- “What’s Your Home Worth?” for free property appraisals
- “List Your Home for Zero Dollars Upfront”
- Weekly Available and Homes Listings to showcase premium properties
Website traffic increased, with direct results coming from the Google PPC campaigns, Facebook click-to-website ads, and retargeting ads.
In the first 4 months of 2021, the campaigns generated 233 leads from Facebook.
25 New Listings in January
With the property market heating up going into 2021, MRE celebrated a total of 25 new listings in January, which became another highly effective ad campaign, as homes across the region selling for higher than asking price.
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