Digital marketing for real estate is catapulting the industry further ahead than ever before, resulting in a significant increase in real estate sales. With this in mind, it’s no wonder 56% of companies are investing heavily in digital marketing instead of conventional means of advertising – according to a CMO survey.
Where bench posters and newspaper advertisements still hold a place in modern society, a real estate marketing plan that incorporates digital tools will allow you to track sales and customers through analytical data such as website clicks, behaviors, and location-based algorithms. This allows real estate companies to streamline their investment – targeting the correct audience wanting to sell and buy now, ultimately making the most out of your ROI.
When this data allows you to profile your customers – identifying their demographics, online habits, and needs, not only are you tracking which digital marketing is effectively working, you can identify and attract more reliable customers with the same requirements and motivation.
The world has already moved online. 92.6% of people access information via the internet, according to Statista. Ultimately if your company falls behind digitally – you will be forgotten. To stay competitive against already established real estate agencies, and new rookie agents entering the market, you have to make sure your digital marketing strategy and online presence are bold, captivating, and on-brand. To stay at the forefront of your customers’ minds your real estate company has to get noticed and be relevant with engaging content and resources.
There are multiple ways to do real estate agency marketing yourself, building an in-house marketing team that is skilled at all of the latest resources: Google PPC & SEO, social media, website development, and content creation. To build that team, you more than likely would hire more marketers than real estate agents! We have recommended before, hire a real estate marketing agency who can do it all, in a one-stop shop.
“We have been working with Geonet for quite a while now! We have given them our entire budget!” – Shane Murphy, First Home Boost.
If you feel overwhelmed by digital marketing don’t worry, you’re not alone. When you need your real estate properties to look the very best they can be for advertisement, you’d hire a professional photographer to take the photos rather than doing it yourself. That’s the exact reason why you should hire a trusted digital marketing firm to do this part for you. Not only does it keep you sane, saves you a vast amount of time and resources, but it also allows you to focus on the field of work that you excel at – real estate sales. Leave the digital marketing to trained professionals that know what they’re doing and how to deliver efficiently.
Geonet is a leading digital marketing firm that specialises in real estate, as well as companies in e-commerce, finance, lifestyle and beauty. They help real estate companies & agents create a digital presence resulting in actionable sales. Geonet does all the digital hard work for you, so you don’t get caught in a snowstorm of online marketing. (See more: Geonet Case Studies)
Not only do they give you a competitive advantage, create leads & aversions and improve client engagement online, Geonet has designed a unique system called Geo-targeting. This uses longitude and latitude precise targeting to find customers within a certain stage of the buying cycle, for instance, within a display home, open house, or auctions. The attendees at these locations are customers looking to buy and sell real estate now, or at least very soon. By targeting potential customers at live time real estate auctions and inspections, Geonet can send your real estate ads directly to their phones! This is cost-effective and highly efficient in capturing the right sales with minimal effort and non-wasted resources!
When looking at digital marketing for real estate statistics, the numbers may be even higher than you think. For instance, 98% of sales reps are reaching their quotas through social selling’ – Lauro Media.
With Google Analytics, SEO & Lead Generation tools deciding on which company has more engaging content and better hits, you have to stay digitally up-to-date if you want to maintain your company’s relevance against competition and make those important sales.
According to Deppro, Australia’s real estate industry for residential property is $5.5 trillion. The fierce competition between highly reputable real estate agencies is at an all-time high, and new rookie agents are gaining on the market quickly with a creative and fresh approach. Digital marketing enables you to keep track of your customers and effectively reach out at the right moment, streamlining your ROI.
Increase in mobile & video marketing
When social media first existed, pictures were enough to attract the attention of buyers, however, with new algorithms making it harder to show posts in the timeline, video is the new way of gaining attention and going viral. Not only does time have to be put into these videos, but the content also has to be highly engaging.
Managing online reviews and engagement from customers is more important than ever before. Leads are made through social media ads and organic content, PPC, and website traffic. If you’re not keeping up to date with these areas and enquiries by responding within 24 hours, potential customers can be lost to competitors.
The thing that most real estate agencies find difficult is creating digital content that is imaginative and fresh. Real estate marketing ideas for web design, motion graphics, and ad production all take a certain skill set, and repeating the process can be time-consuming. Digital marketing agencies are trained specialists in getting your content noticed.
With easy performance tracking, you can save money by targeting your dream client. Instead of getting a billboard that is visible to thousands of people, but only relevant to 10 buyers – through digital marketing, you can use this money to not only attract those 10 customers instantly but find many more dream clients out there like them.
The impact of digital marketing on real estate has been monumental in moving the industry forward. If you want to effectively hit your target audience and expand your profit margins, hiring the right digital marketing firm is not only going to save you time and money but will get your company competing with the very best.
For more information, contact our team today!