Search engine optimisation (SEO) or content marketing for realtors brings your agency free organic traffic creating an evergreen source of new leads.. It is the most efficient long-term marketing strategy for real estate websites and agencies across the globe. With Geonet, we’ve designed a 3 step formula to do SEO for real estate that brings authority, traffic, and leads.
SEO or Search engine optimisation is a method of organizing a website and optimising content in order to get seen and highly ranked by Google. It is because of straightforward SEO strategies and Google algorithms that readers are able to find us among the search results on the first page that are related to the key term they typed in. As real estate agents, our ultimate goal in SEO is to reach out to more prospects and to convert them into our clients.
A real estate agency website needs to have a clean structure and be optimised for SEO. All the website’s content must be quick to access and readable across a variety of browsers, platforms, and devices. The site also should contain 10-20 useful and well-written content with relevant keywords throughout the text. We should gain authority by getting valuable backlinks from reputable websites and magazines.
The easiest way for a real estate agency to implement SEO strategies into the website is to start a blog. This blog will contain several blog posts written by an SEO-trained copywriter and each blog post will have 2 goals: provide a comprehensive, fact-checked answer to a search query a reader typed in Google, and lead this reader to take action and contact us or browse our listings.
SEO is a powerful yet complex tool entailing a lot of skills and practice. However, there are 3 simple steps that you can take and start winning some first-page rankings for your website right now. An effective SEO strategy for real estate will take up to 6-8 months to fully show its potential, yet with Geonet we see results in a few weeks. What do we do? Let’s find out.
3-Step SEO Strategy for real estate includes a healthy website, good SEO writing, and backlinks to build authority.
There are multiple technical elements of a healthy SEO for a real estate website, but let’s focus on something we can really change right now. Google likes healthy websites and it will promote them higher, but what is it, a healthy website?
A healthy website has:
Whether you are building your website on a builder like Wix (which is not recommended for SEO) or hiring professionals to set up a website, it will be easy for you to keep your website healthy.
Having a blog is key to your success in SEO in the long run. SEO writing helps real estate websites rank high for relevant queries people may have without bombarding them with ads or direct sales.
Having a blog for your real estate website works like this. Imagine a person, Jasmine, is planning to sell a house, but not ready yet to meet an agent and doesn’t really like annoying ads following her everywhere she goes online. However, it is her first experience with selling a property and she is asking Google for some advice, she types: “selling house tips”.
Smart Google shows her the best results on the first page. Google knows that a specific page talks about “Selling tips” as it is in the title, at least, and many people have already read and shared this article. Jasmine clicks on it and is happy to find 15 very helpful tips. Yet, she realized that this article was actually created based on Brian’s experience – a reliable real estate agent from her neighbourhood and there is his contact.
Do you think Jasmine will more likely call Brian or an unknown agent from the ads? However, Brian didn’t spend a cent on having Jasmine as a lead – this is a power of an SEO blog.
To write a good, SEO optimised, article for real estate you need:
SEO experts implement more strategies to enhance the quality of their SEO writing, yet, this basic setup will help you achieve great results and first-page ranking within weeks after publishing your content!
It is worth mentioning that SEO is a long-term strategy and its full power will come in the next 6 to 8 months or a year. SEO requires consistency and diligence.
Best real estate SEO keywords
Doing your research, try to look for several categories of real estate SEO keywords:
A Backlink is when another website links to your blog posts or homepage and alerts Google that your website is trustworthy. The bigger the website backlinking to you is, the better it is for your SEO. Over time, Google will recognize your domain too and will treat you like a reliable source of information, sending more and more traffic and ranking you on the first page!
Avoid spammy websites as a link from them will downgrade your website.
A healthy and extremely efficient way to get a valuable backlink is to use HARO – Help a reporter service that shares all requests reporters from magazines of all scales (even Forbes) have. There are tons of requests regarding real estate! All you need to do is to pitch your short answer to the reporter and wait for a backlink to appear!
Geonet is a one-stop solution for marketing for real estate agencies. We have dozens of clients in our portfolio with success stories of implementing SEO strategies which makes us one of the Best SEO companies for real estate in the Asia Pacific region.
Our case studies show how we achieved great results, first-page rankings, and traffic growth for real estate websites within a few weeks. Following our 3 steps, we are able to rank on the first page for new local keywords for a real estate website within a month and increase rankings by 3 to 7 positions for some pages and keywords within a few days from publishing an SEO optimised content.
To cover your basic needs you don’t have to buy a lot of expensive SEO real estate tools. But at Geonet we use some of them, that we highly recommend getting for any real estate agency with a website and ambitions: