PPC Advertising: How Melbourne Businesses Can Benefit

PPC advertising is an excellent way for Melbourne businesses to generate leads and increase their sales. PPC advertising can be used on Google and Bing search networks, in addition to a company’s website and any other online property they may have. PPC advertising has the potential to drive prospects straight into the door of your business. PPC campaigns are perfect for those who are looking for a more immediate return on their investment and can be tailored to fit any budget. PPC Melbourne can help your business get the most out of its online presence.

What is PPC advertising and how does it work

PPC advertising, or pay-per-click advertising, is a form of online advertising that allows businesses to bid on keywords to have their ads displayed when those keywords are searched for. PPC advertising is an excellent way for Melbourne businesses to generate leads and increase their sales. Pay-per-click advertising can be used on Google and Bing search networks, in addition to a company’s website and any other online property they may have. PPC advertising has the potential to drive prospects straight into the door of your business. PPC campaigns are perfect for those who are looking for a more immediate return on their investment and can be tailored to fit any budget. Contrary to local SEO, PPC delivers immediate results. Melbourne PPC can help your business get the most out of its online presence. 

There are many different search engines that businesses can use for their PPC campaigns. Google is the most popular search engine, with a market share of around 90%. Bing is in second place, with a market share of around 2%. DuckDuckGo and Presearch are much smaller search engines, with market shares of around 1% and 0.5%, respectively. However, these search engines may be more appropriate for certain businesses, as they offer more privacy-friendly features than Google and Bing.

The benefits of PPC advertising for Melbourne businesses

There are many benefits of PPC advertising for Melbourne businesses. PPC advertising allows businesses to target their ads to specific demographics, and PPC campaigns can be tailored to fit any budget. PPC advertising is an excellent way to generate leads and increase sales, and PPC campaigns can be run on Google, Bing, and a company’s website. PPC advertising has the potential to drive prospects straight into the door of your business, and PPC campaigns are perfect for those who are looking for a more immediate return on their investment.

How to set up a PPC campaign

When setting up a PPC campaign, there are a few things to keep in mind. Here are some tips on how to set up a PPC campaign on Google and Bing:

1. Choose the right keywords

When choosing keywords for your PPC campaign, it’s important to choose keywords that are relevant to your business and that have a high search volume. It’s also important to choose keywords that have a low competition level, so you’re more likely to rank higher in the search results.

2. Set your budget

It’s important to set a budget for your PPC campaign and to be realistic about what you can afford to spend. PPC campaigns can be tailored to fit any budget, and it’s important to make sure you’re not spending more than you can afford to.

3. Create targeted ads

Your PPC ads should be targeted to the right audience and relevant to the keywords you’re targeting. It’s important to make sure your ads are enticing and persuasive, making you more likely to convert leads into customers.

4. Track your results

It’s important to track the results of your PPC campaign so you can see how it’s performing. PPC Melbourne can help you track the performance of your campaign and make changes as needed to ensure that you’re getting the most out of your investment.

If you’re looking for a way to generate leads and increase sales, PPC advertising is an excellent option for Melbourne businesses. PPC campaigns can be tailored to fit any budget, and PPC advertising has the potential to drive prospects straight into the door of your business.

Case Study: McLaren Real Estate

McLaren Real Estate is a boutique real estate firm that offers a premium service to its clients. When McLaren Real Estate began using PPC advertising in late 2020, the company was seeing a growth rate of around 10-15% each month. However, after working with Geonet, McLaren’s business exploded, growing by more than 400% in just a few months.

The team at Geonet helped McLaren Real Estate to create a targeted PPC campaign that was tailored to the company’s specific needs. The team also helped to optimise McLaren’s ads and landing pages, ensuring that the company was getting the most out of its investment. As a result of Geonet’s help, McLaren saw an increase in leads and sales that was far beyond what the company had ever seen before.

What are the different types of PPC advertising?

There are many different types of PPC advertising, including Google Ads, Bing Ads, and some smaller platforms. Each type of PPC advertising has its benefits and drawbacks, so it’s important to choose the right type of PPC advertising for your business.

No matter what type of business you have, PPC advertising is an excellent way to generate leads and increase sales. PPC campaigns can be tailored to fit any budget, and PPC advertising has the potential to drive prospects straight into the door of your business. If you’re looking for a more immediate return on your investment, PPC advertising is the perfect solution.

If you’re looking for a way to generate leads and increase sales, PPC advertising is an excellent option for Melbourne businesses. Geonet is the best agency to run your PPC campaigns, as we have the experience and expertise necessary to help you get the most out of your investment. Contact us today to learn more about how we can help you achieve success with PPC advertising.