It’s a win-win!
Pay-per-click advertising is one of the most effective methods of marketing, if done well. It’s a win-win - advertisers get right in front of searching customers, and customers get fast results for what they are searching for, whether it’s products or services.
Another bonus of PPC is that it can work for almost any kind of business and of size. You can use it to drive traffic to your e-commerce site, generate service or sales leads, or even bring foot traffic and calls to a local business.
Can PPC work for you? Of course it can! It’s low cost and generates leads and grows brand awareness, but the catch is that everyone can do it, so you need to do it better than most to outbid and outrank your competitors.
Google Pay-Per-Click (PPC)
Google still ranks #1 as the strongest platform for online solutions to get your business exposed to the world and most importantly, potential customers.
The great advantage of using Google is that the platform doesn’t just reward highest bidders, it rewards the best ads - those that resonate most with customers. You cannot simply bid your way to the top of the list. Google rewards good performing ads with better placement and lower cost-per-click. The better your ads, content and relevance, the better your click-through-rates and conversions.
Marketing research shows that customers, on average, will interact with your brand seven times before they take action, converting to a lead or sale. You can reach that magic number easily with retargeting ads.
Retargeting ads are extremely popular and effective because they are specifically targeting those who have recently shown interest by clicking your ad/post, or by going to your landing page or your website. A cookie-based technology 'follows’ your audience all over the Web, showing them ads and regular reminders of your brand, products, services or special offers. You are able to re-engage with bounce-off traffic, and persuade them to return and convert to a lead or a sale.
Custom Landing Pages
Do you think that just because you have a home page and a website that you don’t need custom landing pages? Perhaps you think driving traffic to the home page is enough? Custom landing pages are one of the most invaluable tools of digital marketing campaigns. Why
Landing pages are built specifically for lead generation
Your audiences reach landing pages after clicking on an offer or ad, to either receive more information or take action. You can reward them for clicking through, with useful insights, resources for download, special offers, and easy calls-to-action.
Landing pages are easy to update and tailor for offers.
As with advertising, the seasons, specials, target audiences and geographic locations can change - so your landing pages should do the same.
With every landing page, you are creating another set of marketing data.
You can track the data and easily make changes, optimise what’s working, or remove what’s not.