Geo-targeting is the newest, most effective marketing technology for real estate agencies! Reach more highly-targeted customers, get more listings!
Geonet is a full-service digital marketing agency, and we say we bring your target customers right to your fingertips.
Just some of the RECORD-BREAKING statistics from our clients in the last few months:
After years of working with top Real Estate brands and agencies across Australia, we have developed a keenly focused method, specific for your industry. Our method is tried, tested and proven.
We know this is the most unique and sophisticated Real Estate marketing campaign ever seen in Australia.
Here’s how it works:
Step 1 – Geo-targeting
Finding people at the right time is the most important part of real estate marketing. With so many competitors vying for the same customer your company MUST stand out.
Geonet invented longitude & latitude marketing down to the rooftop of a building, our clients across all industries have seen it work with booming success!
Geo-targeting, putting it simply is …
Reaching the right audience In the right location At the right time.
We reach customers with your offer at a time when they are most likely to buy.
For real estate, Geo-targeting is perfect. Why?
60% of people selling their home will attend an auction or inspection.... what if you could advertise to them directly? It would change things forever! If anybody walks into a Geo zone that we create for you on a weekly basis of all competitor inspections and auctions then we can send them your ads!
And this is just the start!
Step 2 - Brand Accelerator
We align your brand with the top partners and websites in your area. Your logo and ads will appear in front of thousands on the top real estate websites, where buyers and sellers search for the best properties and agencies.
We make sure your branding is everywhere! Below is a list of our best known sites, but there are hundreds more!
Step 3 - Social & Online Presence
When working with sellers, your clients want the maximum amount of money out of their property. Every dollar matters to them, and they will do their research. Put your best foot forward, and build their trust with a great social media strategy that clearly shows who you are, and what you can do for them. Don’t leave them guessing, invest in a proper online presence.
Our content team design works closely with you for organic, authentic posts to build your brand, across marketing platforms including Facebook, Instagram, Pinterest and YouTube.
Great, authentic content includes:
- Recent sales
- Happy clients
- Agent profiles
- Area information
- Community information
Step 4 - Social media paid ads
Social media organic content is very important as potential clients start their investigation process on you, your team and your company. However to reach out to thousands of potential sellers and buyers we need high impact and targeted ads in your area.
Social media advertising is more versatile, more cost effective and more measurable than the old local paper ads style of marketing every was!
Step 5 - Visually-stunning graphics and striking video animation
For today’s hyper-speed world when you have less than 2 seconds to grab attention, our in-house team specialises in producing high-quality, eye-catching graphics and beautifully animated videos that explode off the page and engage customers to take action.
Step 6 - Google
Google has long been and remains the leading generator of high-quality leads, particularly as we match your business to exact Google search terms. Google PPC is an increasingly powerful tool in Real Estate marketing, since it is tailored to consumers who are looking for agents in their local market.
Within a few hours of launching your omni-present campaign we will have your ads appearing at the top position of page 1 of Google!
What does this mean for you?
- More interested buyers and sellers, finding your first!
- Increased number of leads
- Increased number of listings
- Increased number of SOLD houses by your brand
More listings and more sales, generates more happy clients, more testimonials, and builds trust and credibility in your brand. The cycle continues, and gets better and better!
Step 7 - Retargeting
You understand sales cycles and so do we. We know that many visitors to your website won’t be ready to act right away, as they are doing their research. After they leave your site, we can continue to send targeted ads to them over the next 90 days.
Retargeting ads are extremely effective to keep your brand seen and top of mind, throughout a customer’s sales cycle.
Step 8 - Data, Analytics and Conversions
With Google PPC, Facebook targeting for interests and behaviors, and all efforts layered over locations and demographics, your advertising is now targeted with razor-sharp precision. You can pinpoint your ad dollars, and truly measure your ROI and Cost-Per-Lead.
With the right team, digital marketing campaigns only get better over time, as we measure analytics, tweak, and optimize. Our team are experts in drilling down into data points:
- Who is your audience?
- What is your cost of advertising?
- What platforms people are converting from?
- How can we use this information to grow your business?
Step 9 - Reporting
We have a unique reporting technology that gives you a dashboard that shows you real time interaction, results and all costs.
There is no guesswork. You and your team will have the finger on the pulse and all the tools to dominate your space.
Step 10 - Competitor Analysis & Area Research
We constantly assess what your competitors are doing, how many listings they have and where you are positioned in the market.
We work together to make your business become the stand out agent amongst all the noise of your competitors.