In the past year, the value of Australian property overall has increased by 8.8%, according to research by Property Update. This is great news for the real estate market, especially as the past year has been so uncertain due to COVID-19. Australia has not only seen its economy recover significantly in the past quarter, but life for citizens appears to be back to normal – meaning people are ready to buy and sell!
The downside? Competition between established real estate agencies and new agents in the market looking to prove themselves is higher than ever before. To stay at a competitive advantage a digital marketing strategy has to be implemented with the correct content and reporting analytics to attract the right customers who are ready to enter the real estate market now.
One of Australia’s leading real estate companies, LJ Hooker, has taken a step ahead in terms of internal digital marketing. Through their JLX-Lab, they have created a ‘custom-built, automated Facebook and Instagram advertising platform’ that hopes to showcase ads seen by 6.5 million targeted people. This comes with a high competitive advantage, however, it cost the company an initial start-up investment fee of $1 million.
On the other hand, Ray White, arguably the top real estate company in Australia, partnered with ‘Campaigntrack’ as an external digital marketing agency which helped create 400 million online ads and 1.8 million additional website visits, according to CampaignTracks own statistics.
It appears both tactics can be used to dominate the market, however, how much your company can invest in both internal departments or external outsourcing will significantly have an impact on how well the digital marketing strategy works.
At Geonet we use Geo-targeting that focuses on longitude and latitude marketing. What does that mean? In a real case example, 60% of buyers will attend an auction or inspection when selling or buying a property. Geo-targeting uses complex GPS systems that allow our clients’ ads to appear directly on their customers’ phones at the right time. For example, if there’s a popular auction happening on Saturday morning, Geonet can create a ‘Geo Zone’ that streamlines your ads to the people attending that auction. This not only gives you an opportunity to compete against your competition but you’re creating the best form of ROI, as you know 100% of the target audience it is aimed at are interested in buying and selling real estate right now.
According to Techjury, on average people spend 2 hours and 24 minutes a day on social media. Without a doubt, how we digitally market our services and products has dramatically changed over the past ten years. Conventional means of advertisements such as newspaper ads, bench posters, and TV commercials are no longer effective in terms of real-time sales. If you want a successful business, you have to have a strong social media presence with engaging but more importantly – authentic content.
Geonet helps create organic posts that attract likes and shares but also design beautifully targeted ads that generate actual sales. They create an attractive custom landing page, seek and find the best audience, test/track/tweak data from reporting and they follow those important leads! Platforms they use are Instagram, Facebook, Tiktok, Youtube & Snapchat.
‘SEO is the art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem.’ – Semrush.com
According to WebsiteBuilder, google processes over 40,000 search queries per second! If you’re not optimising your search engine, you’re losing out on website clicks and sales. As most people only visit the first page of Google, having relevant and trustworthy content is how you rank higher on search engines. This isn’t easy work. It takes the right keyword research, content strategy, Local SEO, and Enterprise SEO to rank higher.
Pay Per Click is an effective way at getting your real estate business noticed. By paying popular search engines to advertise your company in their search results, it’s a fast-track policy of attracting customers looking for your current services and products. It works for any business and brings foot traffic to your door, the only issue is that everyone can do it – so you have to do it better!
Geonet focuses on:
Branding your company creates a true identity so customers will always know who you are. You may be a vegan and have never eaten meat in your life, but you know who Mcdonalds & KFC are. Geonet focuses on 6 main creative components that help to brand and create awareness for your business. Branding is so important because if you don’t stand out with a clear message – your competitors will!
Hiring the right people for your digital marketing strategy is so important when it comes to sales. As you can see there are multi-factors that contribute to it being a success. For those that choose to do it themselves, it can take a long time to understand the very basics, let alone implement it. When choosing the right real estate digital marketing agency you have to go with a trusted company that has experience in all digital marketing areas.
Contact us anytime to learn more.