According to ABC News, Australian house prices are increasing at the fastest pace in 32 years. The real estate industry and economy have surpassed expectations despite the Covid-19 pandemic and sporadic lockdowns. This is great news for the market, especially as there were fears of an economic crash at the beginning of 2020.
Clearly, the real estate industry is booming, people are selling and buying now like never before. However, this comes with the downside of competition increasing in the form of existing real estate agencies and new rookies entering the market, all of them vying for the attention of your future customers.
As the market grows, your ability to stay adaptable and keep up with current digital trends is going to make or break your real estate business. As only 13% of realtors survive their first 5 years in the industry, now is the time to act on digital marketing services to make your job easier, such as bringing leads to you through social media ads, instead of spending resources and time outreaching to them.
The digital marketing industry has changed considerably in the last decade due to technology advancements, social media influence, and the way we buy and sell services/products online. According to NAR research, 87% of home buyers purchase their home through a real estate agent, but 97% of them searched for properties online first.
In this article, we’ll discuss the right digital marketing strategies and services you need to use in order to effectively grow your clientele list.
Like a business plan, this keeps your team and yourself accountable for achieving certain tasks and goals. This is a great way to keep your company on brand and your marketing strategy clear. When people can see the direction they’re supposed to go, it makes it a lot easier to navigate.
What’s typically included in a real estate marketing plan is the company’s vision, responsibility and accountability, target audience, competitor SWOT analysis and the best marketing services you will use.
47% of real estate businesses note that social media results in the highest quality lead versus other sources. Target audiences of all ages use social media channels to conduct their own research, having a strong social media presence is vital in generating new leads.
The most popular platforms are Facebook, Instagram, Linkedin, Pinterest & Youtube. However, be prepared for platforms such as Tiktok to start becoming popular with real estate marketing as trends are forever changing.
The key for social media is to not oversell. Only 20% of your content should be sales and the rest should be engaging material or information so that people can trust in your expertise. Social media in itself is a full-time job when it comes to creating fresh and organic content.
To attract that 97% of users who are searching for real estate online, you have to be seen first on Google, and it’s no secret that very few users ever go to Page 2 when searching. What makes you reputable on google is articles & blogging, engagement with other professionals, reviews & testimonials, and a google business account.
You would invest in the right photographer when listing a $4 million property on your website. The same goes for when you’re creating a digital online presence. Unless you are a marketing expert, you’re going to feel overwhelmed with the number of components that go into creating a successful digital marketing strategy. SEO, social media, PPC, creative services, retargeting, data collection, and reporting are only a few of the things involved.
When looking for the right digital marketing agency ask them to show you results. Geonet’s specialisation in real estate marketing has helped clients generate quality leads, and increase listings by up to 400% in target markets. Case studies and client work will be clear indications of how valuable a marketing agency is to its clients.
Digital Marketing Services:
Below are the main reasons why real estate agents are looking for digital marketing services to stay ahead of the competition:
This is where the right digital marketing agency is going to help propel your business further, for example:
In real estate it’s not enough to just be listed on popular real estate websites like realestate.com.au or domain.com.au, you have to have your own website that is fully functional without broken leads and eye-catching visuals. In today’s market, a nice photo and some text is not enough. You need stunning videos and attractive graphics to grab the attention of your potential customers.
Creative services help with social media ad designs, social media content, and content writing.
PPC is a great way to get noticed on search engines, it pushes your ads and business to the top when customers are directly looking for your products or services. If you’ve got a great landing page, then you’re going to collect key information and use it for retargeting.
We’ve discussed SEO as an important strategy, but in terms of service, it means having the right keyword research, local and enterprise SEO, as well as content strategy. You need to build a solid foundation of information to prove to search engines that your business is not only viable, it’s successful.
Having real estate digital marketing companies that can handle your social media is going to take a lot of pressure off you. With complicated algorithms, social media rewards regular content that is posted with high engagement. The trick to do this is to appeal to your followers on a human level and connect with their emotions. Content marketing takes up a lot of time. Before and after photos, real success stories and ‘how to’s’ need to be done effectively to create offerings that make your brand trusted by customers.
A key tip here is to make sure that you engage, engage and engage! Respond to comments, like photos, and reply to direct messages.
Geo-targeting which is exclusive to Geonet uses longitude and latitude marketing to send your ads directly to customers’ phones you know are looking to buy and sell now. How? By pinpointing a location and creating a geozone, such as a competitors auction, inspection or real estate event – anyone who walks into that zone will be sent your ads. If it’s a better offering, you’re going to see a high ROI as leads are fresh.
Geo-targeting is a sophisticated solution when it comes to social media ads and retargeting. This is a great example of when a digital marketing agency stays ahead of the competition by creating innovative systems.
The best real estate agencies and realtors are using a digital marketing agency to help grow their clientele, through new leads and new listings, it’s important that you hire the right company that can effectively streamline and generate sales.