As digital marketing strategies expand and become more innovative than ever before, real estate agencies need to make sure that the marketing agency they hire can suit their needs. If you are looking to propel your business further and establish future growth, you should research companies that use the latest digital technologies, and are keenly focusing on driving sales. This includes capabilities for key components of digital marketing like keyword optimization through PPC and SEO, website landing pages, email marketing, and a strong social media presence, with relevant organic content.
At Geonet, our in-house team has become experts in all facets of digital marketing, and our campaigns for our clients are omnipresent. Therefore, we can work with our clients to make sure that all bases are covered, and working together simultaneously. There are no weak links in the chain.
Want to know more about our work? Check out our case studies on our client’s success!
Can your marketing agency do all of this?
Step 1: Geo-targeting
In the past 3 months alone, property values have increased in Australia by 6.9%, according to PropertyUpdate. With the market growing and the opportunity for your business to grow as well, comes the backlash of competition being as strong as ever.
Finding clients at the right time is the most productive way of handling resources and getting the best return on investment. With your competition hosting auctions, networking events and inspections to stay ahead of the marketing game, Geo-targeting allows you to pool your resources, targeting your marketing to those fresh clients looking to buy and sell now. We use this location-based technology with precise targeting for our clients’ ads, with tremendous success.
Step 2: Brand Accelerator
Geonet aligns your brand with local real estate partners. Our system is keenly focused on putting our clients’ branding and logos to the forefront of customers’ minds who are currently searching for the best properties and agencies to use. People are subconsciously attracted to familiar brands and logos that keep popping up.
Some of our digital media partners include RealEstate.com.au, Domain, Channel 9, 7 News, eBay, and Gumtree.
Step 3: Social & Online Presence
According to SmallBizTrends research, 75% of small businesses say social media has dramatically increased sales traffic. Geo-targeting gets people to your front door, but what is behind it? This is where Geonet covers all avenues.
Having a strong social media presence is vital when it comes to digital marketing. People trust the validity of a business through their followers, their real-life content, and honest engagement. If you do not have a firm social media strategy, you’ve going to find hot leads looking to buy now, discouraged by their own social media research done on your company.
Geonet helps you to grow your brand through organic and authentic content on platforms on Facebook, Instagram, Pinterest, and Youtube.
Step 4: Social Media Paid Ads
Long gone are the days when you posted an advertisement in the local newspaper and sat back waiting for weeks for someone to respond. Through social media ads, you target people in your local area that are currently searching for businesses like yours with your products or services. This is highly cost-effective as the leads generated are hot wanting your product, as opposed to cold – not even knowing about it.
Geonet creates high-impact ads that grab the attention of your audience and get them filling out your enquiry forms straight away!
Step 5: Virtually Graphics & Video animation
With attention spans shorter than ever before, you only have a couple of seconds to get your company noticed. This is done through stunning virtual graphics and eye-popping video animation which hooks your audience in with a BOOM. Our in-house team creates the very best of both, combining your branding message with marketing videos that stand out.
Step 6: Google PPC
Google PPC (pay-per-click) is one of the most effective marketing tools for a real estate company. With over 40,000 clicks on the search engine per second, you want to make sure your company appears on the first page.
This means more foot traffic towards your website > increased listings > increased number in SOLD properties > increased profits > happy customers > testimonials and reviews > generating more future business!
Step 7: Retargeting
Many people do their own research when it comes to real estate agencies, therefore we understand that sales cycles come back around. We continue to send targeted ads to future customers for 90 days after they’ve visited your site, keeping your brand fresh in their minds.
Step 8: Data, Analytics, and Conversions
Measuring your ROI and cost-per-lead is now possible with the right digital marketing agency that knows how to use PPC data, google analytics, and social media campaigns. If you know the online interests and behaviors of your audience, as well as their demographics, you can help to attract potential customers with similar profiles, as well as targeting the right audience at the right time.
Step 9: Reporting
Here at Geonet, we understand how important it is to have access to your own information. In real-time, your company can see real results and real costs, giving you full control of decisions.
Step 10: Competitor Analysis & Area Research
What your competitors are doing, and how they are doing it, is important when it comes to your position in the market. Geonet researches and scans the market for a full competitor analysis so that it can help you stand out from the crowd.
Geonet specialises in real estate digital marketing and helps the very best in the business secure a place in the industry. We use knowledge and data to make sure your business is in your future customers’ minds at all times.
Want to know more about how our full-service marketing strategies can work for you? Contact us today!