To say Australian property owners were delighted with the 2021 performance would be an understatement, with many of the country experiencing double-digit and some reaching, an annual growth of 20% in prices over the last year. While forecasts predict an easing off the gas into 2022, real estate agents are currently relishing a record-breaking year. To catch the momentum you need to only implement up-to-date real estate marketing ideas that are sure to bring more traffic and qualified leads to your agency.
At Geonet, we have celebrated our real estate clients’ successes this year, with listings pages filling up, Open Homes and Inspections across their regions, and record-breaking sales for individual agents and agencies.
Are you ready?
The main focus of the performant real estate marketing strategy in 2022 is omnipresence. Being omnipresent means spreading your message across all platforms, including your website, your blog, social media, ads, emails, video platforms, offline events, and many more. Marketing channels are endless, you need to make them work for you. Otherwise, it will be your competitors who do so.
At Geonet we work with leading real estate agencies and implement strategies with a variety of marketing ideas. To get you on top we are sharing these 35 ideas for real estate agencies looking for success in the competitive Australian market in 2022.
If you haven’t updated or upgraded your website lately, such as the last two years, add the task to your plans for 2022. While it is important to regularly update the content on your site with blogs, team updates, or local news and reports, there are other technical upgrades that you can add or improve to help potential home buyers. If you still don’t have a website, then you absolutely have to create one.
2021 proved to have an emergence of search engine marketing.
Advertising costs on social media platforms have increased, in some industries as much as 40%. This is due to data blocking for Apple users on Facebook and Instagram. All advertisers felt the ax drop last April, as it became more difficult to target audiences who were holding iPhones. Not only that, there are more advertisers using social platforms than ever, as all businesses see social media advertising is vital to attract new clientele.
With social media ads becoming more expensive, advertisers expanded their marketing mix and turned to search engines and PPC. The search platforms excelled with new technology upgrades and feature enhancements to search engines like Google, Microsoft, and YouTube.
Leads and conversions from search engines can be more expensive, but they can also prove to be more valuable.
How can your real estate agency upgrade your PPC marketing in 2022?
Apart from having social media, you actually need to make them work and follow trends. Yes, you have to create an Instagram account, a Facebook page, even Tiktok, and Pinterest can make you money.
Upgrade: Infographics are useful not only to communicate with your future buyers or sellers but to get attention from across the industry. The best infographics are shared thousands of times. Don’t forget to brand yours and publish it.
Understandably, it may seem unnecessary to commit to an agency if you think you can manage everything by yourself. However, an agency usually has a whole team dedicated to your project, including a project manager, a copywriter, an analyst, a few ads managers, SEO experts, and more. You will be surprised by the results even after the first month. With Geonet we are focusing on real estate marketing in Australia and Indonesia, working both with emerging companies and award-winning agencies.