While Australian property values and the real estate industry are booming, competition for leads and clients is heavier than ever.
To stay a firm contender in the industry you need to make sure your marketing strategies are updated, fresh, and innovative. Technology and how you are using the digital platforms play an important role in your agency’s branding and recognition and building an online reputation. In this article, we will discuss the different real estate marketing ideas that can help grow your business in 2021.
Whether it’s internal or outsourcing, having the right digital marketing team is the difference between average and outstanding. The digital marketing industry has changed significantly in the past decade, and it’s only going to develop further with new tech advances and trends.
A lot of real estate agencies and agents make the mistake of doing their own digital marketing. In some rare cases it can work, you know your business better than anyone. However, it comes at a lengthy cost of time and energy, taking away your focus on what you do best – real estate sales. For an effective digital marketing plan, you need to cover the bases of website development, creative services, SEO, PPC, Social Media organic posts, and advertising. Not only do you need to do all of them, but you also need to do them well. Hire a specialist that can do it all.
With over 93% of people looking to buy homes going online to find listings first, according to the National Association of Realtors in 2018, having a digital presence is key. When you choose the right digital marketing firm to represent you, they will help you grow your business and generate a vast amount of leads, resulting in sales.
Geo-targeting is a unique system designed by them that focuses on longitude and latitude marketing. Our technology allows them to target consumers not just in an area, but within a specific building, for example, people attending auctions or inspections. When targeting by location, we can market your company and your ads directly to those customers’ phones.
When choosing the right digital marketing agency, make sure they have systems that are ahead of the game, rather than behind.
The best way to get creative with your brand is through a strong social media presence. Relevant content, consistent branding, and giving a window inside the inner workings of your business and industry are key. Establish yourself as an expert. Be professional, yet personable. Content ideas include: New to Market homes, team member profiles, recently sold homes, special offers and promotions, behind-the-scenes at open homes, tips for preparing homes to sell. These forms of indirect marketing create a story of your business, making it easier for customers to identify and remember you.
A great tip is to use emotion – happiness, laughter, and empathy will always attract customers to your brand, helping them share your content and repost.
While many realtors rely on popular real estate websites to showcase their listings such as Real Estate.com.au & Domain, it is absolutely vital that you also have your own website. Not only that, this website must be user-friendly, modern, and functional.
Having your own website is key when it comes to reporting data. Google Analytics can show you how much traffic your website has seen, identifying which marketing campaigns have been successful. This is great for working out cost-per-lead and using the information to retarget potential clients.
Another key point to consider is having a mobile-friendly website as 95% of people use their smartphones to look for real estate information.
When it comes to real estate marketing it’s all about traffic. Traffic to your front door, traffic to your website, and traffic to your social media channels. There are a few ways to do this:
Real estate marketing will get your business noticed. Don’t be afraid to stand out or take unconventional methods such as creating social media competitions or throwing a real estate party in one of your venues for VIPs only. Keep fresh and open to new marketing ideas that come your way! Waiting back for people to show up is not enough anymore, you have to be actively getting your real estate business out there.