Despite the fears of an economic crash due to the pandemic, the real estate market in Australia is going from strength to strength. Overseas investors are watching in awe as Australia comes out of the pandemic as one of the strongest countries in terms of GDP – rising to 1.8%. Although this is great news for the industry, it also means competition with already established real estate agents and new rookies entering the market is at an all-time high.
As a real estate agent, you need to know about marketing your business in the current climate, and how to stay ahead of the competition.
According to NARS research, 93% of people look online for properties first. The way we buy products and services has completely changed over the past decade. Social media and search engine optimisation has helped small businesses get a strong foothold into the industry and save costs in terms of advertising.
Previous forms of marketing such as ads in a local newspaper, expensive TV commercials, and posters on park benches, may have worked in a pre-online era, but now if you’re not investing in the right digital marketing services, your real estate business is falling behind.
Instead of promoting your business in terms of costly advertisements that reach everyone, but barely impact your target audience, you can streamline digital marketing to attract that specific audience who are looking to buy and sell now – increasing your leads, ROI, and overall profits.
As technology grows and expands, you want your business to scale with it. That’s why it’s so important to be investing in the right digital marketing services and the right marketing agencies that not only excel at the very basics but come up with new marketing campaigns and strategies never seen before.
The goal of any form of marketing should be to generate new leads and sales, gain a competitive advantage, promote brand awareness, and report certain data on your audience’s demographics, needs, and habits. This allows you to improve on your services, target the right audience and provide the best offering. Below we’ll discuss some highly effective marketing services that can help you propel your business further.
Geo-targeting. Geo-targeting allows our clients to send their ads to the people entering a certain geozone, directly to their mobile phones. This could be anything from live auctions, inspections, and real estate events. Therefore when a potential client goes into this geozone they’ll see your ads and a better offering, attracting them to your door instead of the competition.
Geo-targeting attracts the right people, at the right place, at the right time!
Social Media Marketing. According to Statista, there are 3.7 billion social media users online worldwide. As millennials take over the majority of first-time buyers, having a strong social media presence is more vital than ever before.
Although it involves more interaction on your behalf, social media is now a two-way street of open communication between the service operator and new potential clients. Having organic and authentic content is what sets you apart from competitors and the more creative you can be when it comes to showcasing your brand the better.
For example, simply listing properties with pictures is not enough. The most successful social media real estate accounts have stunning virtual tours, beautifully designed graphics, and engaging video content. They also position themselves as an expert, rather than an agent making sales, as this increases trust and value.
In this era, your social media presence is your credibility. The right digital marketing agency will outreach to the right target audience through social media ads, create the best content that is on brand and make sure that all your social media is linked together and directed to the right landing page.
Search Engine Optimisation. There are over 5 billion Google searches every day, however, 94% of people don’t look past the first page of search results. This just proves how important it is to be ranked as high as possible.
In order to do this, you need content – good, relevant content with blogs, articles, and SEO text. Google rewards legitimate businesses that use keywords and create regular content. This may sound a lot easier than it is. Most articles are recommended to be 1000 words at least and you need at least 20,000 words to get you ranked. Topics can’t be repeated and the content has to be organic, not copied from Wikipedia or other sites.
Pay-Per-Click. When a potential client is looking for your specific services and products now, search engines will direct their business to you by pushing your ads to the top of the page. It allows you to not only target audiences now but retarget them in the future for more sales and profits.
Creative Services. Geonet prides itself on having the best creative services available. We have a dedicated team of professionals that can make sure your web pages, ad production, content writing, video editing, branding, and motion graphics attract your dream customers and showcase you as an expert leader in your real estate industry.
Having the right real estate marketing services can help your business survive and compete in an ever-growing online marketplace. Remember that it’s not enough to simply tick off the basic components, you need to actively be improving your services and keeping up with technology advancements otherwise you’ll be left behind.
For more information on Geonet’s Real Estate Agency Marketing services, contact our team today.