It doesn’t matter where you personally stand on the love/hate relationship with social media, in order to not only excel but survive, in the real estate industry – you need a strong social media presence.
According to Datareportal, there are over 20.5 million social media users in Australia alone. As the world has moved online, so have conventional means of marketing. If you want to stay in business, you need a great digital marketing team and multiple social media platforms with amazing content, keeping your followers and potential customers engaged.
Although it may appear that social media is only important to the millennial generation, the fact is that 79.9% of the population in Australia use social media, according to the same research from Datareportal. This means if you’re not tapping into this market, you are potentially losing a great deal of sales and revenue.
Why is social media important?
Why are social media platforms so important for real estate companies when growing and drumming up a new business? The answer lies in the definition, it’s social! People now more than ever want to be connected to each other. With popular hashtags and @ buttons, it’s easy to stay up to date with what’s happening in the world and stay connected to like-minded people.
This is great news for real estate companies. Not only can you reach a vast amount of people through one post alone with trending hashtags, you can follow and keep up to date with potential customers looking to buy and sell (and also keep track of potential competitors).
Social media is viewed as a place to get creative, therefore if you have the right digital marketing team creating the best content it won’t be long before you get noticed and start building a strong social media following, tapping into a vast online market and community.
What social media platforms are best?
Facebook, Instagram, Linkedin and Youtube are the most popular social media platforms when it comes to real estate digital marketing. You want to make sure you’re tapping into your target audience, therefore although TikTok may be the most downloaded app on iOS, 62% of their users are between the ages of 10-29, according to Oberlo research, but the numbers are growing the 30+ audience, brands and businesses.
Tips on different social media platforms:
Facebook: Creating a registered business on Facebook is going to help grow your business considerably. Facebook has a simple real estate structure that allows you to post listings with clear information and pictures, fast and efficiently. When you combine this with the clever tool of Facebook ads, you can specifically target an audience that is currently hot candidates looking to buy and sell and turn them into potential leads. In fact, most people agree that Facebook is the best site for social media lead generation.
Instagram: Instagram is a great way to showcase your real estate business with beautiful photos and engaging content. If you have an up-to-date iPhone, it’s simple to create amazing content that is fast and easy to post. Tips for Instagram include hashtags & tagging, make sure that you use trending hashtags to get your business noticed, and tag others in stories and posts. If you’re tagged in something there’s a 75% chance that you will repost, meaning you’re advertising to all of your followers as well. Make sure your content is full of personality, Instagram is not the place to maintain a purely professional environment, people want to see people.
Linkedin: If you link your social media to Linkedin many customers will take your business more seriously. It shows you are a professional company with expertise and experience. Creating posts that are relevant and offer insight will boost your following. It also allows you to connect with others in your profession, sharing advice and inspiring each other.
Youtube: Video and graphic content are becoming more popular than ever! Youtube is the most highly rated platform when using videos. You don’t have to be famous or fall over, it’s just about creating content that speaks to your audience. Tips on Youtube – make sure the cover photo for the video displays a title that is catchy. Use keywords and focus on trending topics, use quality content and play on emotions.
How to create the best content?
You may think that you need high-quality equipment that costs a lot of money to create the best content, but actually, the secret is in the consistent content. Social media platforms such as Instagram reward regular users through their complex algorithms who post and engage regularly. If you’re focusing on just listings, these posts will get pushed to the bottom of the feed. That’s why content has to be original and authentic.
Here are some examples:
The goal is to keep your social media presence at the forefront of people’s minds, so that when they’re ready to sell, or recommend an agency to others – your name is the first one they think of!