Unless you’re an established realtor in a very niche market, it’s likely that you’re up against a lot of competition, and may well be in an already saturated market. Most of your business is going to come through referrals and therefore profits will be maintained by your ability to interact and engage with your clients, making them feel comfortable and confident in your sales techniques.
Word of mouth referrals are a good place to start, however it doesn’t leave much room for upscaling your business with future growth and higher revenue. You need a solid real estate marketing plan for sellers, complete with trackable goals and results. Ultimately your future goal will be to work less, whilst making more profit.
As a realtor we understand that the hours you currently work may feel like a 24-hour job. This is because leads and enquiries have to be picked up immediately, otherwise they will be lost to competition. A staggering fact is that nearly 75 percent of online generated real estate leads are lost as most realtors feel overwhelmed when it comes to managing leads and their own digital marketing, on top of their already heavy workload.
In this article we’ll explore the best realtor marketing ideas and real estate tips for you to generate record-breaking results.
The Realtor Myth
According to NAR research, 87% of agents fail in real estate. The effort that goes into behind-the-scenes planning and execution when it comes to managing complex contracts and delivering on client expectations is a vast amount of time and energy. A lot of viewings often fall through due to customer preferences and being outbid. A realtor is only paid on their successful sales as opposed to the time and hours they put in with all potential clients.
To be part of the remaining 13% of successful realtors, investing in the right digital marketing strategies will put you ahead of the game.
It’s important to have your own website when it comes to real estate marketing. A lot of realtors rely on popular real estate websites to showcase their listings such as Real Estate.com.au & Domain. This may be more cost-effective in the short run, however people these days want to trust in a brand. According to NAR research, 82% of agents who made more than $150,000 last year had their own website.
Having your own website is key when it comes to reporting data such as google analytics. Google Analytics can show you how much foot traffic your website has seen, identifying which marketing campaigns have been successful. This is great for working out cost-per-lead and using the information to retarget potential clients.
Another key point to consider is having a mobile-friendly website as 95% of people use their smartphone to look for real estate information.
Real Estate Marketing Social Media Presence
Without a doubt, the world has moved online. In 2021 having a strong social media presence is no longer a secondary form of communication but a must-have. With millennials starting to dominate the market, most of them will do their research online via your social media channels. If you’re not posting regularly with engaging content, you won’t be trusted as a reputable agent.
Some social media tips:
Social media ads are a great way to streamline your marketing resources and advertise to hot customers that are looking for your products and services now. However Geonet takes this a step further with ‘Geo-Targeting.’ It can target the right audience at the right time at the right location.
With over 60% of buyers attending auctions, inspections and open houses, Geo-targeting is a longitude and latitude marketing tool that uses sophisticated technology. By simply pin dropping a location, this marketing strategy allows you to target your ads to anyone that walks into that geozone – directly to their phone. If potential customers see your ads with a better offering, they’re more likely to enquire about you.
Ask us how we use Geo-targeting to help increase listings by up to 400% and generate over 17,000 new leads for our real estate agency clients.
Search Engine Optimization
Search engine optimization is more important than ever before. With the vast majority of people not clicking on the second page of google, being on page 1 is vital. This is where SEO text in the form of blogging and articles, is a key marketing strategy when it comes to ranking.
Another thing to consider is Pay-Per-Click. Where search engines are paid to advertise your company and drive website traffic your way. This means you can see results and follow up with leads effectively. Saving you time, bringing customers to you.
SEO text and PPC, can take up time and energy. It may be best to look into hiring a digital marketing agency to do this part for you. It may be an initial cost but the benefits of their results will most likely drive results through the roof. If you’re worried about big digital real estate marketing companies being out of your budget, look for medium sized companies that are smaller but work on a closer level to really create your brand awareness online.
There are many different realtor marketing ideas that can drive your business forward, however, it is down to how much you want it. With time comes experience, and it’s important to understand what you can or can’t do. If digital marketing is taking up more than 50% of your time, outsource it to the right real estate marketing agency. Leaving you to do what you’re best at – making sales happen!