Tech advancements in the age of social media have made businesses readdress their whole digital marketing strategy. In order for real estate agents to stay competitive in the Australian market, which is still growing despite COVID-19 restrictions, they have to come up with fresh, innovative, and effective marketing ideas to attract customers to their websites and platforms. Especially as 93% of buyers visit online websites before contacting a realtor.
As there are multiple avenues of digital marketing, it can feel overwhelming when starting the process. To begin with, we suggest creating a real estate digital marketing plan first. This helps you identify what your goals are, the demographic range of your target audience, and the best way to attract them through marketing – generating those profitable leads and sales.
Another simple strategy would be to hire a reputable digital marketing agency to do all the hard work for you. This leaves you to focus on what you’re good at – making sales happen! At Geonet, we are a full-service agency with an in-house team that builds omnipresent campaigns. We work to put our clients’ brands everywhere home sellers and buyers are, but also to use relevant content that generates leads. Additionally, we have developed our own method of location-precision marketing called Geo-targeting that targets customers in timely locations such as Open Homes, display homes, and auctions. Homebuyers and sellers receive our clients’ ads right when they are ready to buy or sell their homes.
In the past few years alone social media has gone from being a secondary source of advertisement to a must-have when it comes to marketing strategies. The best way to get the most out of your social media presence is to follow some simple rules:
Virtual tours and real estate videos are more important than ever before. This could be due to lockdown restrictions preventing travel from overseas investors, or more health-conscious buyers being more selective with home visits. Regardless of the why, the results are incredible – real estate listings that have videos receive 403% more inquiries.
Like hiring a professional photographer, it may be an initial cost, but video content and graphics is an investment that guarantees leads and generates sales. With the whole industry moving towards video and virtual tours, pictures and a description is no longer enough to attract attention – especially as most people prefer visuals rather than text.
If you’re concerned about the cost, do your research on the right filming equipment as well as work out whether it’s more cost-effective to actually hire a digital marketing agency that can create multiple contents for you.
Tip: Size matters! Make sure you format your videos to use across different social media platforms, such as square for Instagram and long for Facebook.
From your desktop landing page, to your mobile website and from linking up your social media pages on linkr.ee through Instagram, your success in generating leads can be highly dependable on how user-friendly your channels are. Text-heavy information, broken links, and basic spelling errors can put customers off. You need to make it as easy as possible for them to get the information needed and for you to obtain their contact information.
Although nurturing existing customers is vital, in order to grow your business you need to grow your audience first. This can be done in numerous ways:
Social media ads are overtaking expensive TV commercials and billboard campaigns – why? With social media ads, you can streamline it to hit target audiences in the right area, looking for your products or services now. This is a cost-effective tool as you aren’t cold advertising. You can also measure the success of your ads and report data such as cost-per-lead and website clicks. However, most of your competitors will be doing this already…
The answer? Geo-Targeting. With over 60% of people looking to buy real estate by visiting an auction, inspection, or event, it uses longitude and latitude marketing to target those buyers with your company’s ads directly to their phone. If they’re seeing your ads with a better offering, then you’re going to attract a lot of competitors’ clients first.
When implementing the right marketing strategies for your real estate business you have to have one foot in current trends and technology, and one foot in the future. The digital marketing scene is growing and adapting at a faster rate than ever seen before. Create a digital marketing plan and the right strategies, but also be adaptable to new ideas and a fast-changing market.