An effective advertising video is one that grabs attention and holds it. The aim of any advertisement is to draw the viewer into a story or evoke an emotion that will drive them to make a purchase. In today’s hyper-speed world when you have less than 2 seconds to grab attention, it can be difficult to do in just 30 seconds. In 2021, the Geonet team has created hundreds of visually-stunning ads and our social media team has compiled our list of favourites: The Top 5 Geonet Digital Ads in 2021.
1. Vision Body – “Stay Active at Home”
The year 2021 was tough on your workout routine. You started the year with all intentions of getting fit but things got in the way. The first major hiccup was the lockdown. When your gym is closed but you still want to keep fit, the VisionBody Powersuit is the solution to your workout woes. Their revolutionary technology works your muscles harder in a fraction of the time of a conventional exercise routine.
Why We Love It: Combining motivating visuals with upbeat music, the Geonet team created fast-moving, eye-catching ads to match the tempo and style for this cutting-edge technology.
2. APFG – “Stomp – Property Investor Rate”
Our property client APFG needed a powerful graphic to advertise their new investment product for a super-low 0.75% interest rate. Finance ads do tend to be boring, but Geonet had the solution for a simple and effective 15-second ad.
In an era where we’re constantly overwhelmed by the amount of information being thrown at us, the popularity of videos that help deliver messages in fast, visually engaging ways has risen. Modern Stomp Typography video is one of the trends that is effective to grab the audience’s attention.
Why We Love It: For us, this broke the mold of boring finance and investment advertising. Our team created an ad video with fast rhythm typography that is simple, clean, and music that certainly grabbed attention, generating leads daily for our client.
3. Lily Jean – “Dreamy – 70% Sale”
After successfully bringing Lily Jean into the world of eCommerce in 2020, this year Geonet launched yet another visually pleasing ad for this slow-fashion brand. While creating the ad, the Geonet team followed the old adage “keep it simple”, and was very much in line with this elegant brand.
Why We Love It: Simplicity in this ad can be seen in a number of things: brief and clear message; the usage of video instead of words to explain complex ideas; making sure the message connects with the audience and shows the beautiful clothes. The results? A significant increase in online sales!
4. Fresh Faces Cosmetic Medicine – “TruSculpt iD”
The medical beauty industry has seen explosive growth and it is important to put your beauty clinic brand everywhere. That’s exactly what Geonet did for Fresh Faces Cosmetic Medicine. We created several video ads to promote their treatments and services, and the most recent one is their ads for a body sculpting treatment, called TruSculpt iD. The Geonet team launched several 15-second mobile-optimised video ads to drive more conversations that explain the benefits of this state-of-the-art technology in the form of an animated video with the real human on it.
Why We Love It: Out of the dozens of ads we have created for Fresh Faces, for everything from Threadlift, to Fillers, and Wrinkle Relaxers, this was our most successful and effective ad, because we used actual footage and a real person. Her smile and bubbliness were engaging and inviting and resulted in hundreds of responses for booking the treatment.
5. Harcourts Purba Bali – “Company Profile Video”
The Bali real estate market is cutthroat with competition, and our client Harcourts needed to reach audiences with a message of being an internationally recognised brand, professional and experienced and having the best selection of villas on the island. What can you get across to the viewer of a real estate video ad in 30 seconds? For Harcourts Purba Bali, we packed quite a bit into that time!
Why We Love It: This video not only includes facts about the Harcourts brand but also everything from the Bali lifestyle, with happy families frolicking on the beach to stunning views of rice fields, to absolutely stunning villas. Pretty much everything Bali is famous for!
And that’s a wrap on Geonet’s best digital ads for 2021… so far! This year has been another standout for the level of creativity of our ad production team. Whether it’s catchy music, a relatable concept, or a little touch of simplicity, our in-house team specialises in producing high-quality, eye-catching graphics and beautifully animated videos, and custom music that explode off the page and engage customers to take action.